Behrad Chatrchi | Growth Marketing Leader, CRM & AI – برگه 2 – Executive portfolio covering growth strategy, CRM, AI, marketing analytics, product experimentation, and technology.

Behrad Chatrchi

Growth Director

Martech

CRM

AI & Automation

بیش از ۱۰ سال در نقطه تلاقی Growth، CRM، Martech و تحلیل داده فعالیت کرده‌ام؛ از ساخت و توسعه یک کسب‌وکار کوچک تا راهبری تیم‌های Growth و Martech در یکی از بزرگ‌ترین سوپراپ‌های ایران.

نقش من تبدیل مسئله‌های پیچیده کسب‌وکار به جهت روشن، اولویت مشترک و سیستم‌های مقیاس‌پذیر است. تیم‌های مارکتینگ، محصول، داده و تکنولوژی را حول اهداف جذب، نگهداشت و رشد پایدار همسو می‌کنم و در عین حال آن‌قدر hands-on هستم که معماری داده، اتوماسیون، آزمایش و ابزارهای AI را از نزدیک بفهمم و تصمیم‌های اجرایی را به نتیجه برسانم.

Growth leadership, grounded in execution

I lead cross-functional Growth, CRM and Martech initiatives that turn customer insight into scalable acquisition, retention and decision systems.

My leadership style combines strategic direction, team alignment and business ownership with the technical depth to work hands-on across automation, analytics, experimentation, SEO and AI.

What I Lead

Growth Direction & Portfolio

Setting growth priorities, aligning cross-functional teams, and owning the path from customer insight to sustainable acquisition and retention.

Martech & Lifecycle Leadership

Leading CRM and lifecycle strategy while staying hands-on with journey design, segmentation, automation architecture, and operating guardrails.

Data, AI & Decision Systems

Turning fragmented business data into practical decision systems, with clear ownership, adoption, and hands-on technical validation.

Featured Projects

WHMCS Studio ERP

CRM Automation Budgeting

SEO Attribution System

Decision Engine

AI Knowledge Base

Growth Dashboard

همکاری ها

Bio

Behrad Chatrchi is a Growth and Martech leader who connects business strategy, customer insight and technology to create sustainable acquisition and retention systems.
He leads cross-functional work across Marketing, Product, Data and Engineering—setting direction, clarifying ownership and translating ambitious growth goals into operating systems teams can actually run.
His leadership is deliberately hands-on. He can move from executive trade-offs and portfolio priorities into the detail of CRM journeys, automation architecture, experimentation, analytics, SEO and AI when technical depth improves the decision or removes a blocker.
Across corporate roles and entrepreneurship, his focus has remained consistent: build capable teams, create scalable decision systems and leave the organization stronger—not merely deliver another campaign or tool.

Experience | تجربه

۱۳۹۰- تا کنون

Founder & Creative Director

آتلیه عکاسی عکس واژه

Founded and led a premium visual-content business, shaping its commercial direction, operating model and client experience. Built systems that connected team incentives with business performance while remaining hands-on in creative quality and delivery.

1400- تا کنون

Growth Lead | CRM, Martech & AI

اسنپ فود

Lead cross-functional growth work across CRM, Martech, AI, experimentation and marketing analytics. Set priorities, align Marketing, Product, Data and Technology, and translate customer insight into scalable acquisition and retention systems—while staying hands-on where technical depth accelerates decisions.

۱۳۹۸-۱۴۰۰

Senior Campaign & CRM Lead

اسنپ اکسپرس

Established the CRM and lifecycle-marketing capability from the ground up: defined the operating approach, aligned campaign and product stakeholders, and built the journeys, segmentation and retention foundations needed for repeatable growth.

تحصیلات