Founded and led a premium visual-content business, shaping its commercial direction, operating model and client experience. Built systems that connected team incentives with business performance while remaining hands-on in creative quality and delivery.

Lead cross-functional growth work across CRM, Martech, AI, experimentation and marketing analytics. Set priorities, align Marketing, Product, Data and Technology, and translate customer insight into scalable acquisition and retention systems—while staying hands-on where technical depth accelerates decisions.